The March of the Moustache

In the relief over Varthaman’s return, consumer brands, much like barbershops, displayed no hesitation in piggybacking on his resplendence


the consciousness of the modern Hindi movie industry, was arguably a key element in this deviation from the norm. As with many elements of appearance, the male face too needed a way to look cosmopolitan and “Indian”, rather than identifiably Hindu or...

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