PARTIES TARGET MILLENNIALS WITH STEADY STREAM OF CRAFTY CONTENT TO GAIN EDGE
Volume of such content is higher close to polls as it helps swing the votes
A FIRST-TIME VOTER FROM DELHI
There has been a steady flow of fresh, curated and craftily edited content used to target millennial voters in the ongoing Lok Sabha elections. According to political analysts and digital marketing experts, videos and other online content,...
Read latest mint ePaper online.